life lives on life. life eats itself. we'ar into the idea that bringing consciousness to how we consume lays the foundation for mutual fulfilment and respect between peoples and species. at a time when conscious consumerism and green anything are catch phrases of multinational power merchants we'ar into digging. if it says it's 'green' or 'just', then scratch and sniff, does it still smell as good?
we'ar developing a functional model for holistic business that nourishes each being and earth process in the birthing of our garments. riding a wave of involution, of internal transformation we'ar injecting a homeopathic tincture of positivism into a system that's ripe for deeper meaning.
crafting clothes from natural fibres that enhance rather than restrict the individual's freedom and true expression is a seed from which our forest of dreams can grow.
when did we cease to be citizens and become consumers? we'ar saying: u'r more than that. u'r perfection. u'r creation itself. every breath taken and every purchase made is a stone dropped in the shared waters of our universe. the ripples of your decisions effect everything. life lives on life. we all eat and are eaten. let's feast in gratitude, and nourish one another. let's drop the right stones.