WE'AR crafting yoga wear from 100% cotton and super cotton-rich knits because we believe that natural fibres assist in a wholesome practice. We test yoga'ing different textiles for comfort, durability and bioelectrical flow championed cotton as our hero. crafting clothing from cotton supports our inspiration to maximise the positive effects of a yogic lifestyle.
new plant derived textiles such as soy and bamboo that boast similarly divine qualities are exciting. WE'AR keen as beans to utilise these in upcoming collections just as soon as we find a way to access them where we produce without leaving goblin sized carbon boot-prints all over the planet.
the lovable qualities of cotton that make it great to live in yogic fullness are:
absorbency: cotton is naturally hydrophilic (which means that water loves it). the speed and force with which cotton absorbs sweat & wicks it away from the body is due to the unique capillary structure between and within the cotton fibres.
breathability & non-stinkability: cotton fibres are micro-porous providing many routes for the water vapour produced by exercise to escape so we feel comfortable and smell oh so sweet.
insulation & snuggliness: cotton fibres are naturally convoluted, or bulked, which serves to trap air within the fabric structure providing thermal insulation -protection from heat in summer and cold in winter.
bioelectrical: the natural moisture content of cotton makes it static-free which is why it doesn't interfere with the body's natural electricity or pranic flow*. even closely tailored fine cotton garments do not feel clingy or restrictive during exercise.
hypoallergenic: cotton has a low tendency to cause allergic reactions and is often recommended for those suffering from skin allergies or sensitivities.
*yogic exercise is incredibly sophisticated in that it is conditioning not only the physical body and endocrine system but also the energetic body known as pranamaya kosha. any fabric that produces electrical interference impacts the effectiveness of your practice to rebalance and evolve this system. wearing natural fibers maximises the benefits of your yoga.