 how do you feel when you’re given a present you love? be it big or small a gift opens the heart. it makes you feel cared for. and when you feel cared for it is easy to share your happiness and love because you feel understood.
committing daily acts of simple kindness is like consciously dropping goodness into your environment. the innocent joy inspired by your kindness ripple outward from your heart to permeate the world.
we’ar into giving. it makes us happy. from the hand rolled gifts of organic incense in our clothing tags to the unbleached yoga-mat bags we serve our clothes to you in it’s simple joy all the way. we cut our clothes with generous pockets and luxurious linings to give a feeling of abundance to the wearer. when we feel abundant it is easy to share with others. abundance is the natural state. the commercial world has become obsessed with equating giving less as a model of efficiency. in ‘Cradle to Cradle’ William McDonough paints us a picture of a cherry tree as a symbol of a radically different kind of efficiency where giving more yields more not just in a linear direction but in a full spectrum of abundance.
|
 |
 |
honouring each person and each earth process in the creation of our garments is an ideal that requires a dynamic approach.. each day brings new conditions and staying soft, open and responsive is essential. there are easier ways to do things but is easy the highest objective? we think we can take on more! for many of the complexities we face there are no tried and true solutions so we need to be present to the complexity and resist the urge to reduce it to something more familiar or easy to manage. why do we do this? because we believe god is in the detail. building a business model inspired by yogic principles is not a task for the faint hearted. viewing the process as a dynamic daily practice grants us the space to see the comedy in our failures and stay focused on manifesting our dreams. the Buddha said that if your compassion does not include yourself it is incomplete. we’ar standing for the truth that respecting community and nature doesn’t have to limit business growth. as we develop new designs and new processes that make the most of the people and environment involved we need to pay our rent and bills as well as make enough extra that we have something in invest in our development. we'ar believe in abundance that is to say we know there is enough for everyone if only we can remember to consider each being and each process involved in bringing our products to you. |
 we’ar living in an era that demands serious design. our earth cannot hold anymore waste so it’s important that what we design our garments and products to stand the test of time as well as well as decompose gracefully when you’ve finished with them.
to this end we cut our clothes with a nod of the head to fashion but reserve the deepest bow for style. we want you to keep loving these clothes long after the season changes! we design our garments to be trans-seasonal and select our new release colours to blend and contrast intelligently with previous colour stories.
a passion for good compost passed to us by our parents gorgeous veggie and flower gardens has lead to research in dying with raw, organic plant matter that transfers it’s colour to the cloth without the use of any nasty chemicals which means when you’ve worn your t-shirt to shreds you can throw it on the compost heap and let it feed back into the earth. |
|
